In line with retailing trends, Bionova is moving from the department store, Barney’s New York, to the online retailer Dermstore.

Bionova has been sold at Barney’s for the past 11 years, but says that Dermstore is a better fit for the brand due to its “problem-solution approach” to selling.

Bionova’s products are customized by gender, skin area, skin type, and skin problem, and are based on Science in Life Science Nanotechnology, Human Physiology & Biochemistry. They work in harmony with body’s physiological processes, enhancing the skin barrier function.